While shopping at the liquor store tonight, I noticed a new (to me) vodka. It's not clear if the english double entendre was totally responsible for the naming, but I'm sure it didn't hurt in the marketing decision.
For you see, the vodka gets its name from the Dutch word for "1. smooth, 2. even, 3. balanced," but that word happens to be "effen."
I can hardly wait to go to a bar and order "an effen martini."
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